Define - every project begins with a series of questions to determine the business objectives for the site. The discussion continues and a set of user stories are prepared to ensure a relevant and useful customer experience is in place.  A set of requirement documents are produced to provide the project's team with a common understanding about the task at hand. That said, it is important to understand that these are strategic guides and we must constantly test our thinking and methodologies throughout the process.

 Design - with the development strategy in place,  the critical concepts of hierarchy, flow, function and space can be worked out. Central to our approach is a belief that the site's look and feel should also clearly inform the user as to how the site works.  

If your brand is already established, we apply your standards into the prototypes we build to test our approach. If a new identity needs to be developed, we will work with you to create an interface that distinguishes you as a unique and vital presence within the marketplace. 

Develop - this is where the heavy lifting occurs. If appropriate, a third-party content management system such as Wordpress, Shopify, or Squarespace may be used as the framework for the site. The advantage here is lower cost, speed-to-market and, if desired, the ability to maintain the site internally.  If business objectives dictate the need for a more customized site build, we can craft a flexible and resilient solution that works across all of today's modern browsers regardless of the end user's choice of digital device.